Dark Knight movie viral marketing

June 22, 2009: The marketing firm 42 Entertainment ran the "viral marketing" campaign for The Dark Knight during the lead up to the film's release. Here is a list of the domain names used as part of the effort at getting attention from existing Batman fans and to also grab the attention from mainstream movie goers:

whysoserious.com
ibelieveinharveydent.com
thegothamtimes.com
thehahahatimes.com
gothamcablenews.com
rorysdeathkiss.com
citizensforbatman.com
gothamnationalbank.com
gothamcitypizzeria.com
acmesecuritysystemscom
trustgarcetti.com
rent-a-clown.com
gothampolice.com
gothamcityrail.com
gothamusd.com
bettyshouseofpies.com
atasteforthetheatrical.com
gothamelectionboard.com
maidenavenuereport.com
danaworthington.com
rossisdelicatessen.com
gcferries.com
GVAfoundation.org
kinsleytravel.com
gpdiad.com
gothamhistorictrust.com
gothamcab.com
gothamcityclerk.com
ccfabg.org
rememberinggina.org
wearetheanswer.com

Screenshot below of Betty's House of Pies web site - example of the viral marketing campaign for The Dark Knight.

This pie makes u thin!

This pie has no salmonella!

Robots are afraid of pies!

This screenshot shows the effort made by Warner Bros through the marketing firm 42 Entertainment to mount a 'viral campaign' to get the attention of moviegoers.

The web site for Betty's House of Pie's was defaced in "Joker-style" to demonstrate how the villain was impacting Gotham City.

Be sure to see the page on this at 42 Marketing