Dark Knight movie viral marketing
June 22, 2009: The marketing firm 42 Entertainment ran the "viral marketing" campaign for The Dark Knight during the lead up to the film's release. Here is a list of the domain names used as part of the effort at getting attention from existing Batman fans and to also grab the attention from mainstream movie goers:
Screenshot below of Betty's House of Pies web site - example of the viral marketing campaign for The Dark Knight.
This pie makes u thin!
This pie has no salmonella!
Robots are afraid of pies!
This screenshot shows the effort made by Warner Bros through the marketing firm 42 Entertainment to mount a 'viral campaign' to get the attention of moviegoers.
The web site for Betty's House of Pie's was defaced in "Joker-style" to demonstrate how the villain was impacting Gotham City.
Be sure to see the page on this at 42 Marketing
Batman: Year One (Batman (1940-2011) - Amazon
More Batman on this website
The Batman movie 2022 - Robert Pattinson
Adam West - Batman for All Time
All the Batmen - actors who played the Dark Knight
Batman and Robin 1997 - The greatest superhero film of all time
Batman Family - the past and future of Batman
Batman Returns 1992 - Tim Burton II
Batman V Superman Dawn of Failure
Batman the Billion Dollar Hero
Detective Comics #27 - First Batman appearance
Joker Graphic Novel by Azzarello
Is the Bat-suit funny looking, and Mask of the Phantasm
Original Page July 13, 2009 - Update September 2019