Dark Knight movie viral marketing
June 22, 2009: The marketing firm 42 Entertainment ran the "viral marketing" campaign for The Dark Knight during the lead up to the film's release. Here is a list of the domain names used as part of the effort at getting attention from existing Batman fans and to also grab the attention from mainstream movie goers:
- whysoserious.com
- ibelieveinharveydent.com
- thegothamtimes.com
- thehahahatimes.com
- gothamcablenews.com
- rorysdeathkiss.com
- citizensforbatman.com
- gothamnationalbank.com
- gothamcitypizzeria.com
- acmesecuritysystemscom
- trustgarcetti.com
- rent-a-clown.com
- gothampolice.com
- gothamcityrail.com
- gothamusd.com
- bettyshouseofpies.com
- atasteforthetheatrical.com
- gothamelectionboard.com
- maidenavenuereport.com
- danaworthington.com
- rossisdelicatessen.com
- gcferries.com
- GVAfoundation.org
- kinsleytravel.com
- gpdiad.com
- gothamhistorictrust.com
- gothamcab.com
- gothamcityclerk.com
- ccfabg.org
- rememberinggina.org
- wearetheanswer.com
Screenshot below of Betty's House of Pies web site - example of the viral marketing campaign for The Dark Knight.
This pie makes u thin!
This pie has no salmonella!
Robots are afraid of pies!
This screenshot shows the effort made by Warner Bros through the marketing firm 42 Entertainment to mount a 'viral campaign' to get the attention of moviegoers.
The web site for Betty's House of Pie's was defaced in "Joker-style" to demonstrate how the villain was impacting Gotham City.
Be sure to see the page on this at 42 Marketing
Original Page July 13, 2009 - Update September 2019
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