Dark Knight movie viral marketing

June 22, 2009: The marketing firm 42 Entertainment ran the "viral marketing" campaign for The Dark Knight during the lead up to the film's release. Here is a list of the domain names used as part of the effort at getting attention from existing Batman fans and to also grab the attention from mainstream movie goers:

1. whysoserious.com
2. ibelieveinharveydent.com
3. thegothamtimes.com
4. thehahahatimes.com
5. gothamcablenews.com
6. rorysdeathkiss.com
7. citizensforbatman.com
8. gothamnationalbank.com
9. gothamcitypizzeria.com
10. acmesecuritysystemscom
11. trustgarcetti.com
12. rent-a-clown.com
13. gothampolice.com
14. gothamcityrail.com
15. gothamusd.com
16. bettyshouseofpies.com
17. atasteforthetheatrical.com
18. gothamelectionboard.com
19. maidenavenuereport.com
20. danaworthington.com
21. rossisdelicatessen.com
22. gcferries.com
23. GVAfoundation.org
24. kinsleytravel.com
25. gpdiad.com
26. gothamhistorictrust.com
27. gothamcab.com
28. gothamcityclerk.com
29. ccfabg.org
30. rememberinggina.org
31. wearetheanswer.com

Screenshot below of Betty's House of Pies web site - example of the viral marketing campaign for The Dark Knight.

This pie makes u thin!

This pie has no salmonella!

Robots are afraid of pies!

This screenshot shows the effort made by Warner Bros through the marketing firm 42 Entertainment to mount a 'viral campaign' to get the attention of moviegoers.

The web site for Betty's House of Pie's was defaced in "Joker-style" to demonstrate how the villain was impacting Gotham City.

Be sure to see the page on this at 42 Marketing

Original Page July 13, 2009 - Update September 2019

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