Dark Knight movie viral marketing
June 22, 2009: The marketing firm 42 Entertainment ran the "viral marketing" campaign for The Dark Knight during the lead up to the film's release. Here is a list of the domain names used as part of the effort at getting attention from existing Batman fans and to also grab the attention from mainstream movie goers:
Screenshot below of Betty's House of Pies web site - example of the viral marketing campaign for The Dark Knight.
This pie makes u thin!
This pie has no salmonella!
Robots are afraid of pies!
This screenshot shows the effort made by Warner Bros through the marketing firm 42 Entertainment to mount a 'viral campaign' to get the attention of moviegoers.
The web site for Betty's House of Pie's was defaced in "Joker-style" to demonstrate how the villain was impacting Gotham City.
Be sure to see the page on this at 42 Marketing
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Original Page July 13, 2009 - Update September 2019