Toyota Land Cruiser of the Ozarks
A gorgeous hunk of rust, power and traction
1974 Model Toyota "40 Series" Landcruiser
The Toyota Land Cruiser was begun in 1951 with 90 units made. It is now the longest-running model from Toyota. The Toyota Landcruiser is a favorite 4-wheel drive vehicle in many places around the world where a rough landscape makes an all-terrain vehicle necessary.
The origin of the Land Cruiser seems to be based on the need of the Japanese Imperial Army for a tough but light vehicle during WW II, based upon their observation of how well Jeeps in the U.S Army were being used. The American Jeep was named after "Eugene the Jeep" cartoon character from E.C. Segar's original Popeye newspaper comic strip. 'The Jeep' was a nearly magical jungle being that could go anywhere and solve any problem facing Segar's world-faring, one-eyed hero. The early Japanese models were referred to as "Jeeps" until Toyota marketing officially began using the 'Land Cruiser" name.
U. S. Army demand for a military light utility vehicle during the Korean war made an opening for Toyota who supplied100 vehicles under contract. This was the vehicle which evolved into the production vehicle for Toyota which as later designated "Land Cruiser" as a nod toward a chief competitor, the British Land Rover.
2006 Photos - Click to Enlarge
Original Page May 30, 2008 | Updated Sept 2013